4/13/2023 0 Comments Steven spiegel snapchat![]() ![]() “Users either tap the camera button to take a photo, or hold the camera button to record a video up to ten seconds long. “Making a snap is simple,” according to the prospectus. Yet finding all these features can be a challenge.įortunately, Snap’s IPO prospectus contains a detailed guide to using the app, complete with diagrams (see picture). But in the past two years it has added several other features, including a chat function, filters that overlay graphics on photos, a “stories” function that allows users to document their days and, not least, a place for media companies (including The Economist) to publish journalism and entertainment content. Unlike on Facebook its users do not leave behind a digital trail of embarrassing pictures. Snapchat is best known as an app used by teenagers to send pictures, or “snaps”, that self-destruct a few seconds after being seen. To mark the most anticipated tech-industry flotation since Alibaba’s in 2014, The Economist explains how the confounding service actually works. Snap, Snapchat’s parent company, starts trading as a public company today, March 2nd, at an expected valuation of more than $20bn. But that did not stop 158m people from using Snapchat every day by the end of 2016, up 48% on the previous year. The app makes little effort to help new users understand its appeal (a built-in user guide is buried deep within the app). FOR much of its short life, Snapchat, a messaging app wildly popular with young users, has befuddled those older than its core user base of 18- to 24-year-olds.
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